Brand Story

This Is A Story Of A Toy.

This toy had come a very long way to make Alex happy. It was his 4th birthday and everything seemed perfect. All dressed up in fancy wrapping with a beautiful bow on top, our toy was waiting for the first time they played together. The big moment had come. Alex opened the box, looked at the toy with excitement and started playing! Unfortunately, our story doesn’t have a happy ending. After just 5 minutes, Alex was bored. He threw away the toy on the huge pile of games and toys next to his bed and went away.

Does This Sound Way Too Familiar?

My name is Aleksei and I’m the founder of SMARTOYS.

As you have already understood, the kid in the story is me. While I was growing up, I was fortunate enough to have hundreds of toys and games in all colours, shapes and sizes. But it wasn’t enough. I was easily bored and never played with the same toy twice.

And as we all know, history repeats itself.

Let’s fast forward 35 years. When my two children were born, I was exactly like you, I wanted to get them the best, fanciest and most entertaining toys. But no matter what I got them, they seemed to get bored extremely easily.

"Isn't There A Better Way?"

I thought to myself. And there was! After months of extensive research I managed to design a new and innovative toy that would allow children to play for hours AND develop essential skills that will help them in the future.

Our magnetic building blocks offer infinite creative opportunities and can keep children engaged and entertained for hours! Plus, parents love spending quality time and bonding with their kids over a fun game!

SMARTOYS - Colourful, Smart & Fun!

We believe that every child deserves a fun and engaging toy and every parent deserves to be treated with respect and honesty.

That’s why our products are technically immaculate, safe and fascinating and our customer service is direct, friendly and honest!

What Are You Waiting For? Go Check Out Our Products! Your Child Will Love Them!